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Posted by: Corporate Marketing | November 25th, 2025
Advancing Firefighter Protection Year After Year As we enter a season centered on gratitude, it’s a meaningful moment to reflect on the people and purpose that drive our mission at LION. We are honored to support the fire service — a community defined by courage, resilience, and unwavering dedication. We’re especially grateful for the innovation in firefighter PPE and uniforms that fuels our commitment to advancing protection year after year. Innovation isn’t just part of our history — it’s the foundation of how we serve those who protect others.
Posted by: Corporate Marketing | October 30th, 2025
As summer fades and cooler temperatures settle in, firefighters face a new set of challenges that test their preparedness and resilience. The fall season marks a shift in both environment and emergency response — from battling heat-related wildfires to addressing heating incidents, storm response, and changing roadway conditions. We know firefighters don’t just adapt to seasonal changes — they prepare for them. Fall introduces unique hazards, and readiness demands proactive firefighter training and reliable protection. Our state-of-the-art rescue wear and turnout gear is engineered for mobility, durability, and comfort — keeping firefighters protected and ready to perform in any condition.
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Posted by: Corporate Marketing | October 28th, 2025
LION Hall of Fame Spotlight: Honoring Excellence, Brotherhood, and the Spirit of the Firefighter Challenge At LION, we’re more than a company — we’re a family committed to protecting those who protect us. Each year, we have the privilege of celebrating firefighters who embody the courage, discipline, and perseverance that define the profession. Pictured: Roy Dalton, Anthony "Tank" McMurtry, Shane Farmer and his daughter.
Posted by: Corporate Marketing | September 30th, 2025
BEING PREPARED FOR THE STORM When a hurricane makes landfall, it leaves behind more than just wind and rain — it leaves chaos. Streets flood, power grids fail, fires ignite, and entire communities are displaced. While most people are urged to evacuate and seek shelter, first responders are moving toward the storm. Firefighters, EMS, and other emergency personnel are called upon to perform rescues, provide critical medical care, and protect lives in the face of extreme danger.
Posted by: Corporate Marketing | August 31st, 2025
RETHINK LEVEL A For decades, traditional Level A suits have been considered the gold standard for maximum protection in hazardous environments. But that protection comes at a cost—encapsulation brings serious drawbacks like heat stress, restricted vision, limited dexterity, heavy load, and long don/doff times. The truth is, less than 5% of HazMat calls require fully encapsulated gear—and in FDNY’s experience, it’s even below 1%. That means responders are often wearing more than they need, sacrificing speed, mobility, and comfort without additional benefit. Therefore, we here at LION accessed the campaign ReThink Level A. to learn what was needed to ensure speed, mobility and comfort. Rethink Level A campaign was launched by the International Personal Protection (IPP), Inc. & Emergency Response TIPS, LLC to bring awareness to the emergency response community on PPE modernization and the utilization of gear designed specifically for the emergency response scenarios. After reviewing this campaign we asked—Is there a better way to deliver the same protection without the burden of full encapsulation? Meet LION's MT94™
Posted by: Corporate Marketing | July 11th, 2025
Big thanks to our friends at the Kentucky Farm Bureau (KFB) for creating this video highlighting our LION V-Force Turnout Gear's win in the Kentucky Association of Manufacturers' 2025 Coolest Thing in Kentucky tournament!
Posted by: Corporate Marketing | July 1st, 2025
For fire departments working under tight budgets, limited staffing, and strict procurement rules, finding the right equipment and services can be a challenge. Cooperative purchasing offers a smart, efficient way to save time, reduce administrative burden, and secure the best value — all while staying compliant with purchasing regulations.
Posted by: Corporate Marketing | May 23rd, 2025
Preparing for Peak Season As temperatures rise and vegetation dries out, wildland fire season begins to heat up—both literally and figuratively. Firefighters across the country are gearing up for months of challenging conditions, where performance, endurance, and safety are critical. The first line of defense? Your PPE. At LION, we know that wildland firefighters face extreme heat, unpredictable terrain, and rapidly changing fire behavior. That’s why now—before peak season hits—is the time to make sure your gear is ready.
Posted by: Corporate Marketing | April 25th, 2025
The V-Force® Advantage When the call comes in, there’s no time for hesitation. Every second counts, every motion matters. That’s why LION built the V-Force® turnout gear to match the demands of the Occupational Athlete—you. You don’t just fight fires. You climb, crawl, lift, drag, carry, break through, and rescue. You're constantly moving in high-stress, high-risk environments. And if your gear doesn’t move with you, it holds you back. That’s where the V-Force difference comes in.
Posted by: Corporate Marketing | March 28th, 2025
Discover The Future of First Responder Gear at the LION's FDIC Booth March 26, 2025 | MARKETING CORPORATE COMMUNICATIONS At FDIC 2025, LION is bringing cutting-edge advancements in firefighter protection to the Innovation Zone, where we will be debuting four groundbreaking products designed to enhance safety, comfort, and performance on the job. As industry leaders, we will also showcase a suite of products designed to meet the unique needs of firefighting and emergency response professionals. Here's a glimpse into what attendees can expect and why the LION Innovation Zone is a must-visit at FDIC 2025!